Chocolate breakfast cereals were introduced in the late 1950s. They quickly became some of the most popular breakfast cereals ever introduced and both of our subjects are still on the market in 2023.
Read to the end for the verdict.
Cocoa Puffs
Cocoa Puffs was the brain child of General Mills. It was the first chocolate flavored breakfast cereal and it was born in 1956. There was no official mascot with various characters, or none at all, on the cover of the box.
Sonny the Cuckoo Bird, was introduced in 1962 and has remained the mascot of the cereal ever since.
The box in 1965 that featured Sonny as a cutout was one of their most successful marketing campaigns.
Ingredients
Cocoa Puffs are corn based. The first 5 ingredients are corn meal, sugar, corn syrup, cocoa and salt. The rest of the list is comprised of various additives to give back all the vitamins stripped away from the American diet with the advent of processed foods.
Is Cocoa Puffs gluten free?
No, but they are dairy free. They are made in a facility that processes wheat and cross contamination applies.
Cocoa Krispies
Kellogg’s released Cocoa Krispies, their version of a chocolate cereal, in 1958. They launched with the mascot Jose the Monkey, but he was cancelled in the early 60s during the civil rights movement. A perfectly safe wise elephant took his place.
Indie’s favorite thing Cocoa Krispies related was this wallet from the 80s that her little sister had.
Ingredients
Cocoa Krispies are rice based. The ingredients haven’t changed much. The first 5 are rice, sugar, cocoa, hydrogenated vegetable oil and salt.
Is Cocoa Krispries gluten free?
No. The 6th ingredient is malt, which contains gluten.
The Verdict
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Photo Credits:
Historic images used in this post courtesy of General Mills & Kellogg’s blog/tumblr.